Radio Interview Tips

If you get a chance to be interviewed live on the radio, you want to be strategic about your image and getting publicity.

Many of the same strategies apply to TV, except you don’t have to worry so much about what you look like.

Here is a checklist that can help you get traffic to your website, and raise your visibility in the community:

1. Be snappy and energetic. have a piece of chocolate or cup of coffee.

2. Speak in short clear sentences. One idea per sentence.

3. Breathe and give the interviewer a chance to interrupt with another question

4. Use stories and visual descriptions as much as possible… because you are storytelling.

5. Specifics and case studies are far more interesting to listen to than a discussion of concepts. If talking concepts, always give an example.

6. People want to hear about extreme cases - but be sure to mention that most people who hire organizers have small issues and just need a little guidance. Otherwise they can come to think we only help the chronically disorganized.

7. Know the name of your interviewer.

8. Listen to the show in advance so you know the tone of the show. NPR is very different from morning radio jocks and talk radio.

9. Provide the interviewer with a few questions you would like to be asked, or bullet points to ask about. They like to have starting points.

10. Provide an intro (very short) and your website and how people can reach you.

Extras:

Ask if you can provide an article for the station’s website or at least get a link from the station website.
Ask if you can do a give-away to listeners - services, special report, product, etc.
Do anything to get people to visit your website.
Always get an emergency phone number straight to the studio in case you have an emergency.

If you have any tips, please add to the list.

– Allison

Would you like to use this in your newsletter, blog, or website? You can, as long as you use this complete blurb: Allison Carter, CPO® is the lead trainer at Organizer U, providing learning opportunities for Professional Organizers everywhere. If you’re ready to start your business, learn about the organizing industry, or refresh your current PO business, you can get your complimentary “10 Steps to Starting a Successful Organizing Business” at http://www.OrganizerU.com .