Most important thing for marketing?
This is part of our ongoing Q&A on professional organizing. To see previous answers, click on the Q&A category in the right hand column.
Q: I’m 23 and almost out of college and would like to do something formyself that I enjoy, what is the most important thing to learn in regards to getting clients? From Arlene in Canoga Park CA
A: The MOST important thing is to constantly ask: what’s in it for the client? Think problem > solution. If you can solve their problems, there is no telling what they will pay to alleviate their pain.
Be yourself and only offer services that you can actually do.
Under-promise and over-deliver results – Be even better than they think you will be!
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Being yourself cannot be overstated. Building relationships, whether you’re networking online or in person, might feel like a slow way to get business when you’re first getting started, but is ultimately much more effective than trying to sell to people.
Never think that someone isn’t worth your time because they aren’t in your target market. Everyone knows at least 200 other people, and you just never know who will be the one to connect you to your ideal client.
So true Janet! Thanks for your comments and commitment to the organizing industry.