Top 5 Ways to Market a PO Business

This is part of our ongoing Q&A series.
To see previous answers, click on the Q&A category in the right-hand column.

Q: What are the top 5 ways to market an organizing business? from Cynthia in San Antonio, TX

A: This is changing daily with new technology, but these are some of the best FREE ways to market in 2010:

1. Build a social networking following and relationships

2. Build your raving fan base! These are the clients who will tell all of their friends about you!

3. Create strategic alliances and network with other professionals who meet similar clients. Share business information and referrals.

4. Website/blogsite that rocks!! It must offer something to the people that visit. If it is merely a brochure on the web, you are boring them. Offer tips, solutions, quizzes, etc.

5. Talk, talk, talk. Do speaking engagements. If you don’t like public speaking, offer to do q&a for 10-30 minutes with very small groups that have meetings so you don’t have to prepare quite as much. This establishes you as an expert.