Ali Brown is one of the leading experts on ezine marketing (Ezines are essentially the same as newsletters). In this article, she offers some great tips that organizers can adopt right away! If you want to try #3, the drawing, but you’re not speaking to people with business cards, hand out a form to fill [...]
Tue, February 3 2009 » Marketing, Services » Comments Off
Does your business need a tag line? You may not if you are doing the same thing everyone else is doing and you don’t want to set your business apart. But if you are carving out a unique niche, want to evoke a feeling, or generate buzz, a great tag line may be just the [...]
Tue, January 27 2009 » Marketing, Office Organizing » Comments Off
When I began my business, I was often told not to use discounts or coupons because it devalues the service and it’s giving away the bread and butter. It also seems it might attract people who don’t have enough money for your services. NOT TRUE! But every time I did use a coupon or deal, [...]
Sat, December 20 2008 » Marketing » Comments Off
Tried and True meets New Marketing your small organizing business with the internet The future is here folks. We can’t hold out any longer. The world of marketing has shifted greatly in the last 2-3 years (and is still changing) and there is much to learn to be ready for the next generation of clients. [...]
Thu, December 18 2008 » Marketing » Comments Off
Social networking can do more than help you make connections to prospects. It can also link you with journalists who can use you as a source or profile your business. Twitter, one of the most talked about social networks, is attracting more and more journalists every day. These are journalists who want to be up [...]
Sat, December 6 2008 » Marketing » 1 Comment
A recent study on how people read their email suggests that people give about 1 hour time to reading messages in the morning and the rest of the day is for quick looks. So if you want people to READ your newsletter, aim for it to arrive by morning. Read more here in BtoB’s newsletter [...]
Fri, December 5 2008 » Marketing » Comments Off
Everyday I think there is a new emerging niche market for professional organizers. I just read about the Professional Organizer in North Carolina who specializes in organizing Recipes and creating recipe books. Today I heard about an organizer who specializes in managing home owners association duties. Many HOA’s have problems with deadlines, collections, and regular [...]
Fri, November 14 2008 » Marketing » Comments Off
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